UMG × HUB Northwest | A Partnership Proposal

The whole pitch, on one page

Who we are

A communication studio for commercial insurance, developed inside a top-25 brokerage, founder-led by Tyler Spicer, with 95% retention on accounts run through the system.

What we build

A six-tier system covering the full account lifecycle: introduction, prospect, underwriting, broker pitch, stewardship, and industry campaigns. Funded by one credit pool.

Why it de-risks HUB

One build serves client, broker, and underwriter. Production liability moves to a fully insured, fully vetted partner instead of living inside your walls.

The offer

Enterprise from $8,925/mo with a 595+ credit shared pool that scales custom-quoted, or a name-your-number pilot between now and 1/1 that converts for 2027.

The ask: thirty minutes with your leadership, and one account to build on.

You're not buying pages. You're gaining a design team that thinks like a broker.

Brokers are hired, and fired, on client confidence, and on how differently they show up: in the market, in the submission, in the follow-through. Every UMG page is built by people who understand that. The perspective is the product.

Transforming how insurance is communicated, and felt

Insurance is an old-school industry. Risk stories still travel as dense documents and generic proposals. UMG was built to change that, at both ends of the deal.

Broker to Client

The client participates in their own underwriting story. Value is made visible at every stage, so accounts stop renewing on price alone.

Broker and Client to Underwriter

Underwriters get a richer picture than any ACORD form: the risk story told in the client's own voice, at its best. Better attention, better terms.

Commercial insurance was designed to compete by confusion. UMG was built to compete by clarity.

One build. Three audiences served.

Every UMG page is engineered to be understood by all three people who decide an account's fate.

The Client

Sees the work being done for them
Participates in their own risk story
Renews on value, not on price

The Broker

Visible at every step of the account
Wins the meeting, the pitch, the renewal
A studio behind every producer

The Underwriter

A richer picture than any ACORD form
Faster read, clearer risk quality
Prices the actual account, not the paperwork

When all three see the same clear story, the account moves, and stays.

Underwrite Media Group

A communication studio for commercial insurance. We turn the fragmented information behind an account, the emails, spreadsheets, and PDFs, into clean, structured, visually clear pages, delivered done-for-you.

Top-25 born

Developed inside a top-25 commercial brokerage

95% retention

On accounts run through the UMG system

Founder-led

Every build directed by founder Tyler Spicer

We are not a marketing agency. We are not a tech company. We are a production studio that makes the deliverables that win and keep the work, running today on real accounts in real markets.

Founded and led by Tyler Spicer

Tyler Spicer, founder of Underwrite Media Group

Tyler Spicer
Founder, Managing Partner

Navy EOD Mobile Unit One. An Applied Design degree from San Diego State. Years running a production studio at scale. A licensed P&C producer. Tyler built UMG on one standard, and directs the creative on every enterprise build.

Precision under pressure.

EOD operations run on precise preparation and clear communication, the standard every UMG page is built to.

Production is a discipline.

Running a working studio taught him quality on deadline takes systems, standards, and care for the details.

Licensed P&C producer.

Tyler speaks broker natively: submissions, renewals, stewardship, and the pitch that wins the business.

umg-platform.netlify.app/founder · full story and photos

Accounts are lost to a process the client can't see

The invisible process

The client hands over their business and waits. When the market comes back tight, the broker takes the blame, for work the client never saw.

The ACORD ceiling

Carriers price off flat forms and PDF packets that don't reflect the actual quality of the risk sitting in front of them.

Renewed on price

Value that is never made visible gets shopped. Sophisticated work loses to a better-told story, every cycle.

One simple currency: credits

You hold a pool of production credits. Producers spend them on the assets they need, when they need them. No scoping calls, no per-project quotes: just draw from the pool and we build.

Fund the pool

Your subscription (or pilot) seeds a shared brokerage credit pool with per-seat governance.

Producers draw

Any producer requests a page or asset; credits are drawn against your pool, capped by seat budgets you set.

We design and ship

Our studio builds it broker-ready and ships on a committed turnaround, with a free Introduction Page on-ramp for every broker.

Credits roll over month to month up to your plan's cap, and overflow credits are always available. Budget is never stranded.

Built for producers at every stage

New and emerging producers

Generate business. Prospect pages that open doors and fill the calendar with at-bats.
Close with credibility. Show up looking as established as the senior book down the hall.
Ramp faster. Turn conversations into professional assets in days, not months.

Seasoned producers

Retain the book. Stewardship reports built top to bottom that make leaving feel expensive.
Deepen every account. Cross-sell menus and referral asks built into the relationship page.
Win the big RFPs. Purpose-built pitch pages for competitive, large-account fights.

Six tiers, one system

Every page is a step in the same cycle: win the account, place it well, keep it for years. Priced by build weight, with a free on-ramp.

Tier 0 · Introduction

Free

Bundled with every plan, the on-ramp.

Tier 1 · Prospect

10 cr

Win the meeting, high-volume funnel.

Tier 2 · Underwriting

30 cr

Tell the risk story to carriers.

Tier 3 · Broker / RFP

70 cr

The flagship, win the pitch.

Tier 4 · Stewardship

60 cr

Retain and grow the account.

Tier 5 · Industry Campaign

60 cr

Reach a whole vertical. Enterprise only.

cr = credits, drawn from your pool per finished page. Enterprise includes the first edit on any build free.

One account, through the system

Follow a single HUB account from first meeting to a vertical-wide win. Every step a UMG build, every build a step in the same story.

Prospect · 10 cr

Win the meeting

The door opens with a page built from your brief.

Underwriting · 30 cr

Tell the risk story

The carrier sees the account, not the paperwork.

Broker / RFP · 70 cr

Win the pitch

The flagship close, after market completion.

Stewardship · 60 cr

Keep and grow

The promises, kept visibly, on a cadence.

Industry · 60 cr

Scale the vertical

Duplicate the win across the segment.

Winning and keeping a flagship account, first meeting to stewardship, runs 170 credits, inside a single Enterprise month.

Industry Campaign shown at the Enterprise tier.

Open the door, then tell the risk story

Prospect Page 10 credits

Hosted at a custom URL, sent before you walk in. The prospect already knows why you're worth the meeting.

Lead-to-meeting conversion focus
Fast, high-volume top-of-funnel asset
Available on every tier

Built for New-business producers, every tier

Underwriting Page 30 credits

Replaces the ACORD-and-PDF packet. The risk story in the client's own voice, with assets they're proud of.

Written for the carrier desk and the underwriter's read
Positions the account, not just the coverage
Speeds and strengthens the market

Built for Every account team with a submission

Own a vertical, office by office

Industry Campaign Page 60 credits · Enterprise only

A reusable, campaign-grade page that positions HUB NW as the specialist in a niche. Email and social ready, duplicated across the vertical.

Anchors thought-leadership in a segment
Shared across an office or vertical team
Turns HUB's scale into local authority

Built for Practice-group and vertical leaders

Purpose-built for HUB NW's verticals

Construction and surety
Real estate and habitational
Aviation
Tribal and Alaska Native enterprises
Agriculture and farm

Keep the book, and win the big ones

Stewardship Page 60 credits

The recurring relationship report: renewal narrative and record, cadence set to your book. Its close is the referral.

A two-way commitment record, visibly kept
One-click cross-sell across every line
On-page referral engine

Built for Account executives defending renewals

Broker / RFP Pitch 70 credits

The flagship: a Stewardship build plus the persuasive close, delivered after market completion. Its close is the business.

Built to win formal RFPs
Adds a persuasive close layer on top
The flagship of the catalog

Built for Competitive finals and large-account RFPs

The flagship prices above retention on purpose. The win is worth more than the hold.

Referrals and cross-sell, built into every page

The best new client comes from a current client who can see themselves being served. UMG builds that truth into the product itself.

The on-page referral engine

One click from client to introduction. Every page ships with a fast, effortless referral path.
Crafted, not run-of-the-mill. The ask is framed so referrals arrive ready to work.
Live everywhere. Prospect through stewardship, the door is always open.

One-click multiline cross-sell

Every line, one button. Commercial P&C, workers' comp, employee benefits and beyond.
The client prompts the broker. A click inside stewardship, pitch, or industry pages. No cold ask.
A constant, visible stream. Clients always see the full breadth of what HUB offers.

For a brokerage of HUB's size, this is the low-hanging fruit, harvested automatically, account by account.

Built with the people who live it

UMG's advisory board spans commercial brokers, benefits leaders, and wholesale brokerage: people who run the system on real accounts and shape what gets built next.

Every business has a story, and UMG helps tell that story in a way that's professional, engaging, and authentic. It's helped open doors to new client relationships and meaningful growth for our team.

Samantha Bradley
Senior Vice President, Employee Benefits

The underwriting pages tell a client's story far better than a traditional submission, creating excitement and helping underwriters quickly understand the risk. It helps brokers achieve better outcomes.

Eric Merriman
Vice President, Brokerage

Full advisory voices at umg-platform.netlify.app

We become part of your organization.

Think of UMG as HUB NW's embedded creative department: a design team that already understands what brokers need, what they want, and how deals get done. Your producers get partners, not a portal.

A team, not a tool Broker fluency, built in On-call and elastic

Branding and marketing muscle

The pages are the visible layer. Underneath, you get consistent brand and a marketing partner thinking about how HUB NW shows up in-market.

Brand consistency at scale

One visual language across 22 offices and every producer. No more off-brand one-offs.

Campaign strategy

Not just assets, but the sequencing and messaging that make them convert.

Marketing bandwidth

Creative direction, copy, and design your internal team doesn't have to staff for.

Multi-format media

Web, video, email and social. One team, one look, one point of contact.

Security, contracts and insurance

A top-five global brokerage can only bring on a third party that meets its bar. We're built to clear procurement, not to slow it down.

Data security

Careful handling of account and client information, with security practices matched to what large brokerages require.

Contractual rigor

A real agreement framework: master terms plus per-engagement orders, clickwrap for individuals and negotiated orders for enterprise.

Insurance and E&O

Professional coverage in place, so engaging UMG doesn't add uncovered exposure to your risk register.

Underwrite Media Group is an Idaho LLC, built to the contractual, security, and insurance standards large organizations expect, so the relationship is clean from day one.

Production risk moves to UMG

Client-facing collateral produced inside a brokerage carries brokerage exposure: compliance review, E&O questions, brand consistency, on every page from every producer. UMG was built to carry that weight instead.

Fully insured

UMG's own E&O and professional coverage stand behind every deliverable we produce. The exposure sits on our policy, not your desk.

Fully vetted

Master terms, negotiated enterprise Orders, and security mechanisms built to clear large-organization procurement from day one.

A single accountable partner

One standard, one production pipeline, one signature, instead of hundreds of producer-built one-offs no one reviewed.

Your producers get the assets. Your organization sheds the production risk.

Subscription tiers

Simple, predictable package pricing. Credits refresh monthly. Enterprise shown at entry; pools scale with the organization.

Producer

$1,950/mo

First month $1,365 (30% off) · 75 credits / mo

The individual producer building a personal brand.

Any product in-plan, including the flagship
Rollover up to 19 credits / mo
4 of 5 products · 5-day turnaround

Team

$3,465/mo

First month $2,426 (30% off) · 165 credits / mo

A shared pool built for a 3-5 producer shop.

Shared pool across the office
Rollover up to 41 credits / mo
4 of 5 products · 5-day turnaround

Enterprise

Recommended

$8,925/mo entry

595+ credit shared pool

Regional and national organizations like HUB NW. Scales custom-quoted.

All 5 products · dashboard + seat caps
25% rollover at every scale
Priority 4-day · first edit free

The cost mechanism, end to end

Everything that governs how credits are earned, spent, and protected, in plain terms.

Monthly refresh and rollover

Credits reset monthly; 25% of plan rolls forward at every tier, up to 19 (Producer) and 41 (Team).

Spend on any mix

One pool covers every page type. Shift priorities without repricing anything.

Buy-up buckets

Add credit buckets mid-month, gated to your tier. A live deal is never blocked by the pool.

Transparent edits

Edits are simple credit-priced add-ons; Enterprise includes the first edit on every build free.

Committed turnaround

5 business days standard; 4-day Enterprise priority. Rush to 2-day, next-day, or weekend, email-approved first.

Pool governance

Per-seat budget caps and manager controls keep a brokerage-wide pool accountable.

A full creative department, for less

HUB NW would need designers, editors, a videographer, and a web developer to match this output. Enterprise delivers it for less than that team costs, with no headcount to carry.

Build it in-house

$180K to $260K

per year, fully loaded: salaries, benefits, software, equipment, plus recruiting, turnover and idle capacity.

UMG Enterprise

$107K

per year at entry. 595+ credits a month: 59 prospect pages, 19 underwriting pages, or 8 flagship pitches. No headcount, no idle capacity.

Priced to scale

Entry at $8,925/mo, custom-quoted at national volume. The pool grows as HUB grows.

Priority delivery

4-day enterprise turnaround, ahead of standard queues.

No fixed cost

Scale up or hold. You're never paying for idle staff.

Pick the path that fits your budget cycle

Enterprise Subscription

from $8,925/mo · 595+ credits

Below an in-house team, no headcount
All 5 products, including Industry Campaigns
595+ credit pool · dashboard + seat caps
25% rollover + mid-month credit buckets

The Pay-to-Play Pilot

Flexible entry · now to 1/1

Your 2026 budget was committed months ago; we know how organizations of your scale plan. So we don't ask you to find new budget; we work inside what you have. You name the number, per month or a lump for the rest of the year. We build a custom credit schedule to match and run it as a test pilot. Convert to a full Enterprise agreement for 2027.

Example: $4,500/mo pilot funds 300 credits: 30 prospect pages or 10 underwriting pages, any mix, on your schedule.

Your pilot credits carry into a full Enterprise agreement. Nothing is wasted.

How to buy: annual agreement, monthly billing, credits live in your pool on day one.

From conversation to first assets in days

Scope call

We align on goals, verticals, and the right entry path: subscription or pilot.

Set the budget

You name the monthly or year-end number; we model the credit schedule to fit.

Paper and pool

Agreement signed, pool funded, seat governance configured.

First build

Tyler's team ships your first assets on priority turnaround.

A pilot can be live within weeks: real output in hand before your 2027 budget locks.

An extension of HUB. Built to win business.

Give your producers a design team that speaks their language, and give your leadership a partner that clears procurement. Start with a pilot, scale to enterprise.

An extension of your brokerage.